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Prasar Bharti

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Prasar Bharti is the public service broadcaster in the country, with All India Radio and Doordarshan as its two constituents. It came into existence on 23 November 1997, with a mandate to organize and conduct pubic broadcasting services to inform, educate and entertain people and to ensure balanced development of broadcasting on radio and television.

The major objectives of the Prasar Bharati corporation as laid out in the Prasar Bharati act, 1990 are as follows:

• Upholding the unity and integrity of the country and the values enshrined in the constitution.
• Promoting national integration
• Safeguarding citizen’s rights to be informed on all matters of public interest and presenting a fair and balanced flow of information
• Paying special attention to the fields of education and spread of literacy, agriculture, rural development, health and family welfare and science and technology
• Creating awareness about women’s issues and taking special steps to protect the interest of children, aged and other vulnerable sections of the society
• Providing adequate coverage to diverse cultures, sport and games and youth affairs
• Promoting social justice, safeguarding the rights of working classes, minorities and tribal communities
• Expanding broadcasting facilities and promoting research and development in broadcast technology.

The corporation is governed by the prasar bharati board, which comprises a Chairman, an executive member (also known as chief executive officer), a member (finance), a member (personal), six part time members, a representative of the ministry of information and broadcasting and directors general of All India Radio and Doordarshan as ex-officio members. The chairman is a part-time member with a six year tenure.

The executive member, the member (finance) and the member (personnel) are whole-time members with a six-year tenure subject to the age limit of sixty two years. The Prasar Bharati board meets from time to and deliberates on important policy issues and gives directions to the executive for implementation of policy guidelines.

The headquarters of Prasar Bharati is in New Delhi.

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Tags: all indian radio, broadcast, broadcasting, Communications, Development, doordarshan, entertainment, prasar bharati, science technology, television